Ubisoft’s Strategic Reset for the Gaming Giant
Ubisoft cancels six games and restructures their focus
Change is in the air at Ubisoft. The publisher behind some of our favourite worlds—from the rooftops of Assassin’s Creed to the tactical streets of Rainbow Six—has announced a major organisational reset aimed at focusing on what they do best: creating immersive, high-quality experiences for players.
While this shift comes with some tough decisions, including the cancellation of the long-gestating Prince of Persia: The Sands of Time Remake, it also marks the beginning of a more focused era for the company.
Introducing the "Creative Houses"
To streamline how they make games, Ubisoft is reorganising its global talent into five specialised Creative Houses. This is a big move to ensure that every game gets the specific expertise it deserves. Instead of one giant machine, Ubisoft will now operate through these genre-focused hubs:
Vantage Studios (The Blockbusters): This house will be the home of "billionaire brands" like Assassin’s Creed, Far Cry, and Rainbow Six.
Shooter Specialists: A dedicated hub for tactical action, looking after The Division, Ghost Recon, and the highly anticipated return of Splinter Cell.
Live Experiences: This team will focus on keeping games like The Crew and Brawlhalla fresh and exciting for years to come.
Immersive Fantasy: Fans of Anno, Rayman, and Beyond Good & Evil (yes, it's still in the works!) will find their stories here.
Family & Casual: Continuing the legacy of Just Dance and other broad-audience hits.
Quality Over Quantity
As part of this "rightsizing," Ubisoft has made the difficult call to discontinue six projects that didn't quite meet their new, higher quality benchmarks. This includes the Sands of Time remake. While it’s always sad to see a project go, the studio’s goal is to ensure that when a game finally reaches your hands, it’s polished and worth your time.
In fact, they’ve even delayed seven other titles to give their developers the extra breathing room they need to "stick the landing." It’s a move that prioritises the player experience over meeting a strict deadline.
Looking Ahead
It’s a period of transition, and our thoughts are with the teams at the Halifax and Stockholm studios that are closing as part of this shift. However, with a clearer roadmap and a focus on "Open World Adventures" and community-driven games, Ubisoft is aiming to reclaim its spot as a leader in creative gaming.
Will the changes be enough to help Ubisoft refocus and get back to making the games we know and love them for? Let us know in the comments below?